5 Easy Steps to Generate Win-Win Blog Content Ideas

Step One: Identify Your Niche

First of all, you need to have a clear vision of what your website is about. Even though blog posts aren’t really meant for selling, they serve as a so-called bridge between you and your potential customers. So, they need to be perfectly aware of what you can offer to them in addition to useful blog posts.

Blog Content Ideas — Step 1

Let’s take Weblium. It’s a smart and easy-to-use website builder. So, its blog topics should be limited to website building as well as its further promotion. Weblium blog content ideas can also be related to different online businesses and their peculiarities. In such a way, Weblium blog covers topics that interest its target audience.

  • Content Marketing;
  • Conversion Rate Optimization;
  • CPA Marketing;
  • Development Essentials;
  • E-commerce;
  • Email Marketing;
  • Entrepreneurship;
  • Marketing;
  • Online Marketing;
  • Paid Ads;
  • Search Engine Optimization
  • Social Media Marketing;
  • Web Analytics;
  • Web Design etc.

Step Two: Audit Competitors

This step is really important as it helps you to avoid reinventing the wheel. Besides, though unbelievable as it may sound, it really works!

Advanced Step Two: Audit Your Top Pages

In case your website isn’t brand new and has already been on the web for some time, there’s an extra way to come up with engaging blog content ideas.

Blog Content Ideas — Step 2

Identifying your competitor is quite easy in fact. There are special SEO tools like Ahrefs, Ubersuggest, and others that allow you to analyze competitors. If you still haven’t mastered any, you can always simply google.

  • Top 10 Free Photo Editing Software
  • How to Create a Website
  • Youtube for Beginners: How to Start a Channel for Your Business
  • 21 Bad Website Examples
  • 10 Life Coaching Website Examples
  • The Best 15 Family Website Examples
  • Top 20 Small Business Website Examples

Step Three: Identify Your Target Audience Needs

You might think it’s quite a vague advice since you have no idea what to begin with. However, that’s exactly why you are reading this helpful guide.

  • Quora, Reddit & industry-specific forums
  • Facebook, Linkedin, Twitter, etc. groups
  • Industry websites (especially the ones where you can read comments and view social shares statistics)

Blog Content Ideas — Step 3

So, let’s check out what topic we can start with for Weblium. Step two in action helped us to identify that one of the most visited and shared pages of Wix is “Top 10 Free Photo Editing Software”.

Step Four: Keywords Research

Keywords are highly important for your blog posts. Why so? Because they help search engines like Google to know what your website is about. Which evidently affects your ranking. That’s why keywords research is truly essential.

  • Opt for long-tail keywords (those consisting of 3+ words)
  • Choose keywords with monthly search volume higher than 200
  • End up with keywords whose SEO difficulty is below 40 (the lower the better)

Blog Content Ideas — Step 4

On this stage, you can go again to Ubersuggest or any other SEO tool and type in your keyword ‘free photo editing software’.

Step Five: Include Meta Tags to Hit the Mark!

Congrats on making it to the very last step to your win-win content ideas! It’s the final stage where you start drafting your blog post.

  • meta title (up to 60 characters)
  • meta description (up to 155 characters)

Blog Content Ideas — Step 5

Meta Title: Easy-to-Use Free Photo Editing Software for Memes — Weblium Blog


As you can see, it’s not that difficult to come up with worthy blog content ideas after all. Write in the comments what kind of topics you have generated based on these 5 super-easy steps. Feel free to share your own strategies of choosing content ideas for your blog as well!



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The easiest website builder you have ever seen! Top-notch technology to create a website and grow your business online - https://medium.com/weblium